Homeless Period Ireland is a Dublin based charity which tackles the issue of period poverty amongst the women of Ireland. They focus on providing donated sanitary products to homeless women, domestic violence shelters and women in Direct Provision.
Our brief was to raise awareness for the charity and their work. We did this by creating a three pronged design plan to cover all platforms and reach as many demographics as possible. We designed gifs and illustrations to be shared on social media, a new hashtag #endperiodpoverty, a new line of wearables and a poster/sticker campaign to get the word out.
Models wearing the wearables we designed.
We combined their already existing logo with our new hashtag #endperiodpoverty. This was used for our sticker campaign and wearables.
Photo from our sticker campaign.
Project completed in collaboration with Reinaldo Bonet Jr.
