Sukin is an australian ethical skincare company who aim to produce luxurious products whilst minimising their impact on the environment. This is my interpretation of a 'rebrand' for Sukin. I have simplified the original logo and changed the colour palette and typefaces for a refined and minimalistic appearance that reflects the brand values. I have tried to create a very earthy and tranquil energy by using a palette of muted sage greens and soft greys within the visuals. As well as this, I have paired together two quite delicate typefaces (meno banner & montserrat light) to reinforce the notion of simplicity. I also chose to use a transparent label to ensure that the visuals did not detract from the product itself.
