Mesa Ranch, South location
Service Industry
Always up for a challenge and having some familiarity with the north location and its owners, I saw this venue as an opportunity to fine tune Adbongo's new organic business development model while helping our community and the economy thrive. This client allowed us to get some great experience producing multi-faceted events promoted using guerilla marketing tactics.
“John Bush is a generous, reliable, and inventive individual who gives more than 100% of his time and talents. I enjoyed working with John as he created out-of-the-box (and successful) ideas to promote our restaurant business. The Adbongo team digs deep to understand your products, service, budget, and timeframe.”
Marilane Ray, Owner
Service Industry
Always up for a challenge and having some familiarity with the north location and its owners, I saw this venue as an opportunity to fine tune Adbongo's new organic business development model while helping our community and the economy thrive. This client allowed us to get some great experience producing multi-faceted events promoted using guerilla marketing tactics.
“John Bush is a generous, reliable, and inventive individual who gives more than 100% of his time and talents. I enjoyed working with John as he created out-of-the-box (and successful) ideas to promote our restaurant business. The Adbongo team digs deep to understand your products, service, budget, and timeframe.”
Marilane Ray, Owner
The Lovers, at the Independence day event
This was the first application of organic business development:
Upon signing on with the restaurant, we immediately began housecleaning perceived weaknesses of the restaurant. We provided multiple consultants to talk to the owners about their varied perceptions of what could be improved.
We began a discussion with staff and owners about an underlying brand communication strategy that would resonate with the South Austin location demographics. We came up with a space cowboy theme.
Upon signing on with the restaurant, we immediately began housecleaning perceived weaknesses of the restaurant. We provided multiple consultants to talk to the owners about their varied perceptions of what could be improved.
We began a discussion with staff and owners about an underlying brand communication strategy that would resonate with the South Austin location demographics. We came up with a space cowboy theme.
We threw a Texas Independence Day event in the first week of our contract. We packed the house and showcased multiple acts.
Guerilla PR
During rush hour on Friday afternoons, we placed signs by a live longhorn cow which was saddled and often carrying children riders right by the major freeway (I-35) as a guerrilla tactic to address the poor highway visbility. Thank you, Travis County Cowboy Church and Reverend Barry Chin for making this stunt possible week after week!
We booked some exciting musical acts to improve morale, profit, and demographic perception of the venue.
We implemented a “Bloody Mary Bar” concept to increase bar sales which have less associated costs and higher profits compared to food sales.
The Moon Howlers
