It doesn't matter how good your site is if your site is not getting unique visitors. No business can afford to run a website without any return of investment. Investment can be turned to profit if you are getting customers. You can get customers only if you are getting unique visitors regularly. Just starting a new site doesn't mean that your site will start getting visitors who will be interested in your products or services. You can get unique visitors regularly only if your site ranks higher in major search engines like google, yahoo etc. Your site can rank higher in Google only if it is optimized for search engines for the selected keywords. Your targeted visitors will only be interested in you if you have something for them.

Search engine optimization (SEO) of a site is not hard work but still not easy. A good SE rank doesn't come by fortune because it needs good SEO work. SEO is a tricky job that takes time, skills, effort, dedication, updated knowledge of methods and experience and whosoever has good combination of all these qualities can take their site to top pages of major search engines. Search engine optimization of a site takes time because there may be thousands of sites in a particular niche started every year. So a site moving to top pages has to compete with all other sites of same niche.

SEO job need skills because the person doing SEO work should know the sequence of steps he has to follow. He should know how to find good keywords, how to write Meta tags, how to write a perfect article that could bring repeated visits and to which all article directories he should submit his articles. RSS feeds, Social Bookmarking, email marketing etc are other topics that should be known to person doing the SEO job. SEO expert should be ready to put in required effort and should have patience to wait for the results because it takes at least 2 months for a site to reach to top pages of Google for the targeted keyword.

Application of search engine optimization correctly is only possible if the expert has experience in this field and he knows if he is going through the right path. Methods to rank in search engines may change from time to time, for example, links from hubpages and Squidoo lenses are more important this time at present so experts should continue to update their knowledge. Search engine optimization is a demanding job for websites that can be done perfectly by those people only who possess the qualities of an SEO expert more info here