How do we express the abstract danger?
After the anti-nuclear campaign for almost one year, Greenpeace needed a different, impactful way to make target audiences participate in the anti-nuclear movement against the Korean government's decision to build two additional nuclear factories.
We had 12-page ppt file, lower budget than brands use, 14 days before release date to create the impactful video content. It was such an exciting and unique opportunity for me to work with smartest people from diverse backgrounds. We chose yellow and black as the main colors from the no-nuke symbol to enhance the campaign message with impactful visuals. Also, we combined some footages of the movie trailer 'Pandora,' had the story of the explosion of the old nuclear factory, to help people realize the potential danger.
This 4-minute video content got 450 thousand views (shared 1,800 times) on the Facebook page without any paid media. It was the best campaign result in the history of the Seoul office.
