Surf Excel Matic was launching a whole new laundry ritual with its revolutionary product - liquid detergent. On digital platform, the task was to get people to adopt this simple 3-step procedure for stain removal. Pour, Rub, Pour. Since it was a new variant of detergent, what we did on digital was to use only new and innovative forms of media to launch the message. We created a simple parallax website which educated people on exactly how the entire washing ritual works.
Check out the live site here - http://surfexcelmaticliquid.surfexcel.in/
