Fini is a Brazilian confectionery company that is known for its colorful and fun candy. The company wanted to create three new ads that would reflect its brand identity and appeal to a wide audience.

    • Create ads that were visually appealing and aligned with the Fini brand identity

    • Communicate the company's commitment to sustainability

    • Promote the fun and playful nature of Fini candy

1. Research the Fini brand and its target audience. The company's colors, shapes, and characters were all used as inspiration for the ads.

2. Develop a creative concept for each ad. The first ad would focus on sustainability, the second and third would focus on fun.

3. Create the actual ads. This involved using a variety of techniques, including illustration, photography, and animation.

The three ads were a success. They were well-received by critics and consumers alike. The sustainability ad was particularly effective, raising awareness of the issue of predatory fishing. 

The Fini sustainable and fun ads were a successful project that achieved all of its objectives. The ads were visually appealing, aligned with the Fini brand identity, and communicated the company's commitment to sustainability and fun.