PROJECT 3— LEVERAGING YOUR CALLINGS INTO ORGANIZATIONAL INTENTIONS 

problem statement 

entrepreneurship and branding—PURPOSE, IDENTITY, WEB APPEARANCE & ARTIFACT 

goal 

you will be organized into 5 groups of 5 students with similar callings. design an intention and purpose for a meaningful, fictitious non-profit organization that engages in the field of water: water literacy water & politics / management / social justice / gender equality water & culture / consciousness / appreciation water & art / imagination / mastery study the resources on the second page before designing your groups calling. 

your group will design 

• name 

• visual identity 

• online appearance 

• one artifact of your organization, eg: poster campaign, sculpture, product, animation, exhibit, etc 

• ripple story 

deliverable 

wire bound 11x17 booklet with the following pages: 

1.) cover page 

2.) page 1: content map 

3.) page 2: brandmark 

4.) page 3: area of isolation 

5.) page 4: webpages 

6.) page 5: artifact 

7.) page 6: ripple story 

8.) back cover