The Brief:
Traveloka is the first and only OTA in Vietnam that provides original content on its blog to assist its users even after they make their purchase decisions. But how can we create a lot of original content in a short period of time?
The solution:
Traveloka Intern - the first internship in Vietnam that pays young travel bloggers to travel and create original content for Traveloka blog. The employer branding & content marketing project was launched in April 2017 and continued to its second season in 2018.
Traveloka Intern in Da Nang, Hoi An & Hue
Traveloka Intern in Taiwan
Traveloka Intern in Bali
The Result:
Being the first travel internship in Vietnam has its perks. The recruitment campaign generates huge buzz on social media (paid and organic), with nearly 100% positive sentiment. In total, the interns traveled to nearly 30 destinations, producing 30 travel videos and over 200 blog posts for Traveloka blog.
See more at: https://blog.traveloka.com/vn/thuc-tap-sinh-vi-vu-ky/
Traveloka Intern
Project Manager: Chi Ngo
Creative Lead: Chi Ngo
Video Production: Mad Productions, PsychoBros Production
Contributing writers and editors: Traveloka Interns and Traveloka Creative Team
