In anticipation of the SATED fundraiser at HOT•BED, an up-and-coming art/horticulture gallery in Philadelphia, this animation was designed for the email blast days prior. My marketing/social media coordinator was inspired by the minimalist GIFs on SquareSpace and asked me to create something in that vein.
After our successful turnout and donation count, we went on to send this follow-up animation in our next email blast.