Pratt Norman LLP is one of the leading law practices in Canada, specializing in boutique entertainment and media law. Their brand is based on being hard working, smart, modern and stylish. The overall branding idea was looking to reflect a trusworthy law firm, that will also draw the attention of clients like production companies, artists and new media pioneers; by expressing creativity through colors and shapes. Their slogan is: "We’ve got you covered”, which was the the concept used to create the logo.