de'Gaav Klappertaart

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Objective

Make a packaging design of three different flavors of klappertaart to increase the sales.

Challenge

This is my first time designing for a real client. So I have to do some research about the product, the owner and the story about why she chose to run the business. I have to think how De Gaav klapertaart can compete with the other and looked stand out on the shelf.

Solution

The target market of this product is family. So I make the logo looked friendly and healthy. I also chose sweet colors to make people feel the love, the happiness and the warmth of a family.