A five-week campaign created by Rachael Parker-Chavez of Defining Good to advance social justice + equality. Participating businesses used the power of their voices, platforms and businesses from November 19th through December 23rd, to support human rights, victims being heard and believed, equity and opportunity for all and families being together through @aclu_nationwide + @splcenter + @rainn + @jwjnational and @theyoungcenter. The campaign collectively raised $2,185.