The final year project of Advertising & Marketing course, me and my team formed a fictitious agency and developed a 1-year communication plan for a real customer, the Lojas Marisa (one of the largest women's department stores in Brazil), working with the evolution of the brand and rebuilding the brand to become Omnichannel.
The new concept brought a new meaning to the famous slogan used by the company throughout its history: from woman to woman. We added a hashtag to the end of the slogan, showing the strength of the digital world these days and how people use the symbol to communicate and express themselves on social networks. The slogan is changeable, adapting to the diverse moments of the modern woman, to the different places that she attends in the day to day: from woman to #modernwoman, #fiercewoman, #powerfulwoman etc.
Coleção Virtual: Action at the point of sale: fashion show of the new collection in virtual reality.
Provador Virtual: Action at the point of sale: virtual dressing room where the person can try on all the clothes she wants. The software also suggests combinations and the person can reserve the clothes and pay directly by the smartphone.
Mamógrafo Móvel: Action on the streets - Partnership with hospitals to perform the breast cancer exam for free.
Prototype commercial to launch the new campaign in social networks.
