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Campaign - VW Amarok

Volkswagen Amarok V6
Proposed actions to publicize the new VW Amarok V6 in shopping malls.​​​​​​​
Globo de Lama: Action in malls during the Christmas period, in which the car is inside a glass globe with sand. As people approach, the car accelerates and the wheels raise the dust, making an allusion to the famous snow globe.
Planeta de Aventuras: Action in malls focused on the virtual reality experience. While they control small pickup trucks in a mini physical world, in the virtual they are aboard the pickup facing the different terrains.
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Campaign - VW Amarok
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