Consulting for Indie-Amsterdam, The Game Beyond consultant Gabriel McIntyre developed and produced an Alternate Reality Game for Microsoft The Netherlands together with game designers Bas Haas and Jelte van der Maat.  The Project went on to earn a Silver Spin Award in the Gaming Category. The first Spin Award for Indie.

 

Here is the Jury Report:

“To design and produce Alternative Reality Game is difficult enough. Achieving this internally at a company such as Microsoft Holland where it is “business as usual” is special. This requires guts. What we liked is that one is able to show how games push people over the limits of existing departments, as well as transferring knowledge to create new social networks within the company. It is a fine example of integration of training on the job, communication and games, so worth a Silver Spin Award. ”