"First Of A New Kind" is a Mercedes Benz campaign with Lukas Lindemann Rosinski, photographed by Anke Luckmann to launch their new pickup, the X-Class. Just like the car, the campaign had to combine both toughness and the luxury associated with the brand. 

Producer Volker Dencks led the team, together with creatives Dennis Mensching and Lily Sohm, through the complex and multifaceted shoot. Over four weeks in California, they drove on and off-road across a huge variety of terrain and climate zones from snowy mountains via cities to deserts.

This enormous campaign was completed with the CGI and retouching of over 70 images by Recom Berlin.