LOEWE HOMEĀ
LoeweĀ HomeĀ is a project made in collaboration with the Madrid brand in which we implementĀ the characteristic smell ofĀ Loeweperfumes to customize the spaces around you, beyond just your body; both home and personal vehicles. I selected theĀ Solo LoeweĀ perfume; developing inspirational panels, brand analysis and competencies. The objective was to create an elegant, traditional and simple concept but at the same time with character, while maintaining the brand's materials and aesthetic lines to work in harmony with the line of perfume it accompanies.
I opted for an elegant, light and quite porous willow wood, taking advantage of capilarity to scent the material's porous structure, and Crown glass, very typical ofĀ LoeweĀ . This provides exclusivity and unique brilliance. The middle piece is a steel strip with some couplings to allow its attatchement to a vehicle's interior, at the same time, this piece provides color and personality to the product's overall Look&Feel.
I designed a range of products in accurance to each ofĀ LoeweperfumeĀ to get the whole collection, the pieceĀ changingĀ isĀ the steel strip.
