Insight
Most of peoples' lives are spent indoors... and with time becoming increasingly scarce and valuable, it's becoming more and more important for buildings and spaces to evoke positive feelings and support efficiency in the daily tasks and routines of the people who inhabit them.
Mission
The Mill realizes that positivity and efficiency can make peoples' lives more meaningful, and their time more valuable, and that's what drives them to design buildings and spaces tailored to fit the needs and wants of those who live and/or work in them.
Brand Identity
The brand identity communicates The Mill's dedication to designing both aesthetically pleasing and efficiency-conscious spaces through the combination of bold graphics and brand mark, with thoughtful clean layouts and typography.
Logo
The logo is a simplified representation of a woven piece of cloth, expressing the promise of tailoring buildings around the needs and desires the people occupying them, which as mentioned before helps make peoples' more meaningful and valuable.
The dedication to precision and professionalism is communicated by using perfectly vertical and horizontal lines, apart from the loops at the edges, which tie everything together and establish a connection between all the "strands".
