THE REBRAND
After more than a decade of published a weekly business newspaper, EABW Digital re-positioned itself on the digital platform to offer its readers more value, variety, interaction and flexibility by launching a new, fully integrated website to social media outlet. This required a new look, a new feel and THUS a new brand.
Through interaction with key stakeholders at the company, and hours of creative input, we came up with a completely new identity that inherited the colours of the original brand for smooth continuity.
Different variants of the logo were designed to enable EABW Digital express themselves on a wide variety of platforms, formats and colour spaces.
The new brand was carefully crafted to give EABW Digital a soft, bold and unique character that would separate them from the crowd in the media space.
A fully integrated EABW Digital news website and social media setup
Different ways the EABW Digital brand can be expressed on corporate wear.
Whenever photos and graphics are used, preference should be given to those with red and gray.
The EABW Digital apps icon has the basic EABW logo placed against the corporate red background. The elements should be placed centered within the icon grid on both vertical and horizontal planes.
Apps interface design
Apart from the main interface pages, the interface should have much less of red and with an interplay of dark gray text and soft gray backgrounds. Red should appear in a few text elements and roll over elements.
Apart from the main interface pages, the interface should have much less of red and with an interplay of dark gray text and soft gray backgrounds. Red should appear in a few text elements and roll over elements.
