Ricky Gervais' Just Sayin' App
Just Sayin’ is an iPhone application and the first social networking app to bring the power of voice, humor and emotion to the social web. "Just Sayin’ is to radio as Twitter is to newsprint" says Ricky Gervais. Just Sayin’ pioneered the use of voice in the social web, and has built an amazing social platform for all modes of communication – voice, photo, video and text. It’s the first platform that will allow you to post news to Twitter and Facebook using voice, rather than just static medium like text and photos.
ESSE was hired help brand and market the application, as well as garner celebrity interest in the application. ESSE was solely responsible in forging a partnership between Just Sayin' and celebrity comedian/producer, Ricky Gervais. ESSE advised Just Sayin' that a celebrity, especially one known for their voice, would help the app better resonate with consumers. Ricky Gervais served as the app's Co-Founder and Creative Director.
Media Launch
In September of 2012, ESSE launched a national media campaign that included appearances on The Conan O'Brien Show, Late Night with Jimmy Fallon, The Ellen DeGeners Show , Good Morning America, as well as Enterntainment Weekly, Hollywood Reporter, The New York Times, USA Today, and many more, resulting in more than 500,000 downloads and counting.
USA Today interview with Tech Editor Jefferson Graham
Ricky on Conan O'Brien discussing Just Sayin' App & Just Sayin' Joke Contest
Campaign Creatives
The Just Sayin' Joke Contest. ESSE designed and created a joke contest that was featured on The Conan O'Brien show on three episodes. The contest faciliated an opportunity for an amateur comedian to perform on Conan while promoting the app.
Talking Animals for Just Sayin'
ESSE approached YouTube sensation Talking Animals, well-known world wide for its "talking" animal characters to create a video that would enlist further interest in the app and help drive home the applications voice capabilites. The video was a huge hit with more than 550,000 hits in a over a month.
Just Sayin' Update
Partnerships
Post a widely successful U.S. launch, ESSE worked with Just Sayin' to foster a worldwide presence by identifying oversea opportunities and additional relevant markets. With its rapidly growing social media mediums and population to match, India quickly became Just Sayin's next interest. Just Sayin's voice capabilities proved to be especially valuable to the Indian population which is marked by a high illiteracy rate, the voice app allowed those with literacy deficits to now engage in social media.
ESSE knew that to entroanch this market succesfuly, the aid of established medium would give Just Sayin' the proper introduction. ESSE faciliated a meeting with Twitter CEO, Dick Costolo which resulted in a trial parternship to introduce voice to the Inidan market. Just Sayin' is now active API partner and one of the few social media companies worldwide to cross-promote directly with the platform. The India launch of Just Sayin' with Twitter is currently slated for Fall of 2014.
ESSE PR
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Just Sayin' Joke Contest
