THE FAMILY OF PRODUCTS
This family of products was the result of a re-design project held at the Hochschule Anhalt University.
We worked in teams, dedicated to specific areas of the project, and we redesigned the company that had been presented to us as our client, “Protesta”.
We worked in teams, dedicated to specific areas of the project, and we redesigned the company that had been presented to us as our client, “Protesta”.
The challenge was to re-design Protesta as a whole without losing the original ideology and essence of the brand.
THE CONCEPT
We designed CONTAINERS inspired in nature. We studied shapes in nature, and tried to translate the elements of beauty into objects that the consumers would easily love. We wanted to design long-lasting containers, so beautiful that consumers would keep and re-use.
The whole concept was to change from disposable to permanent, while designing products that propose interaction with the users.
We did not only design the line of products, we also designed the way these containers are being offered to our customers.
The containers are sold separately from the content. So on one shelf of the shop you can find the containers and on another shelf, called the “Library”, you can choose between the range of personal care products. Also, a special marker comes with the container for the user to draw on the ceramic and personalize the product.
FUNCTIONALITY
Once we had decided the general shape of the line of products, we started working on the details. Every cork lid has been designed according to function.
