DESIGN INSPIRATION - The inspiration behind this project was 'Hinduism in Motion', mainly looking at ancient weapons and also the vibrance of religious festivals. The link comes from the myth of goddess Kali where she loses control while battling to a point where she is dancing.
CONSUMER FOCUS - From my research it was evident that the brand worked well though celebrity endorsement, therefore giving the core base consumer to easily become tastemakers.
COLLABORATION - For HBA to gain more international exposure and to explore new territories, something i included apart of my range was a collaboration with HBA and Nike.
HBA OVA 2 Design Sheet
HBA OVA 1 Prototype
