We rarely express ourselves to dads. 'Dear Dad' urged everyone to brighten up Father's Day by actually writing a letter to dad.
Won a Gold for integrated marketing effort at Tambuli Awards, Phillipines 2013.
In 2022, the idea went digital, letting you write to your dad through an app.
Media Coverage
Execution
A blank page on which you could write to dad was stuck inside a newspaper.
Letters written by kids to their dads were released as ads.
'Dear Dad' post boxes and events at malls
