I had the opportunity to develop, design and launch a brand book that set the visual precedent for all subsequent sales and marketing material in terms of look, feel and personality for Bacardi's newer line of rum-based Breezer beverages.

The client approached us to help bring awareness to their product, seeing as their current branding wasn't very successful. We now had the chance to re-brand the Breezer line by establishing a new tone, personality, campaign programs, as well as a set of visual identity guidelines in which I was responsible.