Our client is a consulting firm specialized in marketing and communication. It aims to enhance the tangible and intangible heritage of businesses, institutions and organizations, through structuring a real brand culture and defining powerful storytellings to communicate it to people that share same values, emotions and ambitions.
Tribe intends to transcend the relationship between the companies and their public and define the act of purchasing as a way of belonging and an art of life.
After a long mind mapping session, our Art Director came up with the term Common Beliefs that totally defines Tribe philosophy and culture. Then, we created and developed Tribe's visual identity fluidly. Based on circles: symbol of flexibility, movement and infinity that meet, overlap and communicate.
Brand strategy by : Taieb Triaa Art Direction by : Marwa Khairi Creative Direction by : Yasser Joudi Attract Agency - October 2018
