SALONE BEER LABEL
SALONE BEER is an affordable new beer brewed to 5% alcohol by volume, using 100% locally sourced sorghum, water and malted barley.
SALONE BEER celebrates the culture and history of Sierra Leone. The cotton tree illustrated on the label is at the centre of the capital city. It is the very place celebrations took place after the abolishment of the slave trade.
The freedom of the slaves was first celebrated under this very tree, and today symbolises the willingness to embrace openness, optimism and hope.
Company: At Pace Design and Advertising
Creative Director: John Pace
Designer: Stefan Louw
Copywriter: Peter Badenhorst
