Life is Good is a New England based apparel brand that emphasizes simplicity, humor, and optimism. The concept for this digital marketing campaign targeted to women 20-40 across multiple touch-points was to embody the good vibes of this brand with a custom studio photo-shoot styled with a textured wall, blue sweep, and sunny smiles.

- Summery

- Retro

- Hand-written positivity

- Torn Scrapbooks

- Snapshots

- Optimism