Client
LA7 - TV Channel
Challenge
To reposition LA7 brand from niche to mainstream market through an outdoor videocommunication, informing on new LA7 programmes with an original and ironic tone of voice.
Solution
LA7 opens to a wider audience, renewing its “Exclusively for all” slogan and image.
Art: Andrea Ferrara
Copy: Serena Toppeta, Daniele Felicetti
