Over the past year and a half we [Icon Interactive] have been working with the University of Michigan Athletics marketing department in designing and developing various web ads, flash ads, digital billboards and scoreboard graphics. I worked as the graphic designer and worked under our creative director for this project.

 

The web ads, flash ads, and digital billboards were used to promote special events as well as to drive traffic to purchase tickets and other various ticket packages.

 

The scoreboard graphics were used in Crisler Arena and Yost arena as secondary ways to advertise the ticket packages and events. We also created motion graphics to promote the different social media channels of the athletics department.