Pratt Norman LLP is one of the leading boutique entertainment & media law practices in Canada. The focus of the design was the smart and stylish personality.
"We are most proud of our artist and business development history. We are not afraid to roll up our sleeves and invest our significant resources into great ideas and great people. We’ve got you covered."
Pratt Norman Ad Campaign
The main concept of the logo is based on the play and Stop buttons from digital music players. This was applied in the design of ‘P’ and a rounded square after N.This symbolizes the idea that Pratt Norman represents artists and professionals in the creative industry.
For N,the strokes were created to give an overlapping effect and this translates to the modern personality of the brand.
The cube on the right represents the stop button and was used to support the stylish and also modern personality. Red was used in the colour scheme as it relates to passion. Creative professionals are always passionate about their work. Purple is related with royalty. It translates to the pride Pratt Norman has in their artists and the willing- ness to invest significant resources into great ideas and great people.
