Package Concept - Men's Shaving Cream. For this project I had to develop a new brand of an already produced product, in this case shaving cream. I created a company named "Retro Styles" which would appeal to men ages 15-55. For the men's brand I chose to use a muscle car theme, specifically racing stripes. This imagery appeals to almost any demographic of men. The colors were chosen because they are the most popular combinations used on vehicles with racing stripes.