The oil is light, 
Don't Smoke so it makes the food crispy and has the good yellow color. 
It gets filtered twice.

CONS
The message wasn't right for the target audience as the target audience. 
Using the characters (illustrated food) is not appealing and understandable to the target audience based on the research I have done on the ground.

I came up with the new concept after doing a study and gathering information from the focus group.

I used the selling points straight to the point due to the studies people nowadays prefer short texts because they prefer reading less. 
Highlighter the best selling point they are (filtered twice) because it is the main idea of the brand and what make the oil unique and stand out from other brands. 

SUNAN Al-Jibouri
THANK YOU