Client
Brief
To develop marketing collateral for a commercial event focused on attracting new, non-heritage audiences to a museum venue.
Response
I worked with the museum's learning and access officer to develop an audience profile, establishing that the event would be aimed at younger, experience-seeking groups rather than the museum's traditional knowledge seeking visitor base. I developed a capsule brand identity inspired by aspects of the Museum's branding but using a less formal style, and created distinctive film-inspired artwork to sit alongside this. I cascaded these visual assets across a range of media, developing artwork for posters, promotional postcards, large format banners and for use on social media.
