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Chef Kostas – Visual identity

Chef Kostas

Visual identity
Activities carried out: logo design, visual identity, brand positioning
The chef Constantino Frantzezos offers the service of personal chef for events,
has a great baggage and experience with Greek gastronomy as well as various other gastronomic styles.

So, it was a project to position MY KITCHEN IN YOUR TABLE.
This slogan informs the offered service and demonstrates the personality proposed - basically translates as "gastronomy and relationship".
It is a way of showing that it is not just a Personal Chef service, but a service
inspired by the Greek identity and to promote the cultural exchange through the gastronomy, through a conviviality, a conversation, an exchange of experiences.

For graphic construction of the logo, it was decided as aesthetics to refer to the Greek identity. This identity is part of his history, his formation and that is charged as something that differentiates it. The goal was to show that it is possible to be modern and not forget his roots. For this it was chosen to work with straight and simple traces, a modern rereading inspired by Greek typography. The proposed slogan, "My kitchen at your table" was strengthened with an icon of support that refers to the sea, responsible for giving us food and providing a relationship between peoples.
Chef Kostas – Visual identity
Published:

Chef Kostas – Visual identity

Visual identity project for the personal chef Constantino Frantzezos.

Published: