Have you watched "what women want"?

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I wish I had that Mel Gibson's ability at that time

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However, these project teach me how to be a versatile copywriter

Three videos below are made for Sunsilk x Indonesian Idol

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Quite an experience working on this project, first time working with TV station production team which have totally different flow of work and minimum client and agency treatment :D

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On top of that, the most challenging part is to spell out our creative-driven perspective to audience-minded team. Lain ladang lain belalang.