Every two years, a National Championship hockey tournament is hosted by the ASHL in partnership with Molson. In 2018, I was tasked with the creative development & execution. Red, the brands main colour, is typically used in the branding. However, the facility is designed with a large amount of orange so the creative direction was to go black & white. For the players, this tournament is long awaited. We like to make them feel as if they're in the big leagues, so a lot of focus was put on them. Different players were used as focal points throughout. 

To add energy, I pulled the "hockey tape" shape from the tournament logo and created a pattern that is overlayed in each piece.

From glass & floor wraps, to custom name badges for each player, a wide array of printed material was created for the weekend.