Feel Good Drinks Co. - Brand Awareness Campaign
Advertising Campaign to boost awareness of 'The Feel Good Drinks Company'.
This project was designed for The Feel Good Drinks Company, who provide healthy fruit drinks from only fruit and water. Their golden rule is to always keep the customers healthy and positive by eliminating artificial ingredients and added sugar.
Currently, only 2 out of 5 of their target market are aware of the brand and packaging when shown a picture of the bottles. This project is based on an advertising campaign which will boost popularity and overall awareness of the company.
The concept I came up with is a print campaign, placed in the outdoor environment such as bus stops and billboards, to publication media such as magazine spreads. The idea behind the project was to provide an aesthetically pleasing image that would put a smile on people's faces.
3 posters were created and have a consistent theme of a fruity pattern. The pattern changes throughout each design to represent the different flavour drinks that the company produce. Each poster displays a typographic quote in the shape of a certain fruit.
These Quotes are:
It's A Good Day For A Feel Good Day (Strawberry)
Filled with Feel Good Fruit (Apple)
Have Fun, Feel Good (Orange)
The design was all hand drawn, which has a natural touch to it. This Natural and Hand-Made feel ties in with the company's policy of using 100% natural ingredients. The visuals that have been created look fun and friendly, which provides a positive mental attitude to any who see the advertisement.
The campaign shows off the bottles and logo in a simple and fun way which in turn, should boost brand awareness over a period of time.
