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UNB Steps of Giving Logo Options

UNB Steps of Giving
UNB’s HR department is starting an initiative internally called “Steps of Giving” "خطوات الخير". They will be asking the employees to download an app which counts how many steps are taken per day. Logo Options were requested for this initiative. Each Logo has its own rationale.
In this direction I used the shape of the hands carrying a wheat spike; the hands stands for giving, and the wheat spike refers to good and tender
Giving is caring, to care for each other and give those who are in need. This was the concept for this logo, the hands that are shaping as the Earth are giving the meaning of caring and giving that with both we will live in a better world.
In a simple way, I am introducing a logo that reflects giving and generosity by using a hand that appears to be raised up. This helping hand shape is inspired by UNB brand logo and the typeface are colored in UNB colors so the audience can link the initiative with the UNB brand.
UNB carried out a giving initiative and introduced it to its customers encouraging them to share; it’s simple and takes only few steps to donate.
With the hand that refers to giving and foot steps in the corporate colors, I introduce a simple option for the logo that reflects its meaning directly.
Giving a hand of help is like planting a tree, the more you give, the more its fruits reach more and more people.
The logo shows two hands, that refer to giving, carrying a tree, which refer to good, to present the meaning and the aim of this initiative.
The good hand is that carries prosperity to the whole world.
In this logo I introduce in a simple way the initiative of “steps of giving” carried by a hand that refers to giving.
In the style and colors of UNB brand identity, I created a logo that shows two hands over each other; the hands refer to giving, and the two hands over each other refers to the cooperation between UNB and its customer in carrying the initiative of “Steps of Giving”.

Both hands in this position are forming the shape of a heart that refers to love for each other that we show it by giving, also the shape of the hands inspired by the logo of UNB brand.
THANK YOU!
UNB Steps of Giving Logo Options
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UNB Steps of Giving Logo Options

As contribution from UNB in the Year of Giving initiative under the patronage of the UAE government, UNB launched “steps of giving” initiative th Read More

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