JBS was a project to make a new packaging for JBS underwear.

In Collaboration with Lise Fredslund and Lena Danielsen
Our packagning was suppossed to bring your thoughts back to textile rolls,
and we wanted to make a packaging that stood out with its form, because JBS has a history where, they are the cool and hip brand,
but now they are seen as a Grantparents brand.
We wanted people to know them in the old way again.