Air 2016 / WAHLEY
Air 是一款互联网智能电视，采用科大讯飞语音控制，支持体感操作，体验更加简单易用。
AIR系列产品中注入了很多创新元素，设计上的千磨万击让它自然出落，并且落落大方，我们称之为balance，即“平衡之美”。平衡之美的设计理念是为了契合产品之元，简而形，形而上，设计落于产品而被其承载。
在设计时我希望将微鲸的品牌力根植于产品形象中，从而增强其产品识别度。比如在AIR的底座设计中，Y型底座依附至后壳，挺拔向上，像鲸鱼背部的鱼鳍般是整个电视的支撑，立柱延伸而下如同鲸鱼的尾巴般张开作为支撑，后壳的拉丝纹理处理亦来自于鲸鱼的纹理。底座设计即是支撑又有旋转功能，提供给用户带来更大的观赏角度。
平衡，不仅合于中国的阴阳学说，在旋转的视角中，是对设计的放大，360°为用户呈现我们极致的打磨和用心。
Air is an Internet smart TV that uses the voice control to make the experience easier to use.
The AIR series has injected a lot of innovative elements, and the design has made it a natural departure . We call it balance, which is the beauty of balance. The design concept of balance beauty is to conform to the product's element, simple and metaphysical, and the design falls on the product and is carried by it.
I have rooted in the brand image of the micro whale to enhance its product recognition. For example, in the Air base design, the Y-shaped base is like the fin of the whale's back, which is the support of the entire TV. The column extends like a whale's tail, and the brushed texture of the back shell also comes from the texture of the whale. The base design is both support and rotating, providing users with a larger viewing angle.
Balance, not only in China's yin and yang theory, in the perspective of rotation, is the enlargement of the design, 360 ° for the user to present our ultimate polishing and intention.
The AIR series has injected a lot of innovative elements, and the design has made it a natural departure . We call it balance, which is the beauty of balance. The design concept of balance beauty is to conform to the product's element, simple and metaphysical, and the design falls on the product and is carried by it.
I have rooted in the brand image of the micro whale to enhance its product recognition. For example, in the Air base design, the Y-shaped base is like the fin of the whale's back, which is the support of the entire TV. The column extends like a whale's tail, and the brushed texture of the back shell also comes from the texture of the whale. The base design is both support and rotating, providing users with a larger viewing angle.
Balance, not only in China's yin and yang theory, in the perspective of rotation, is the enlargement of the design, 360 ° for the user to present our ultimate polishing and intention.
