Create an engaging brand for non-alcoholic beer concept
The reason for creating a non-alcoholic beer instead of a alcoholic beer is first of all for personal ethical reason and secondly there is a market for it. Heineken states that the non-alcoholic beer market is growing by 9% each year in the UK.
The aim of the project is to lift up the bad reputation non-alcoholic beer have and bring in a trendy non boring mood into the market. The idea is to create a trendy atmosphere for young adults who want are searching for an alternative way to party without getting buzzed and also finding a way to relax with a nice beverage.
