The release of XBox's Beatles RockBand was arguably a cultural watershed for video-game campaigns. I directed four distinct worlds intricately woven to showcase The Beatles' ever-changing style and cultural legacy. The site made industry history by being the first Silverlight experience to ever win the coveted FWA. It’s the next-gen way to spread the Beatles’ eternal message of peace and love.
[ Creative Direction, UX, Interaction Design ]
Full 3D integration, interactive CRM and product design
Four classic Beatles moments brought to life.
