Energy UK - Electricity Pathways to 2030
CHALLENGE:
Energy UK needed to publish a new document which was to be launched at an upcoming industry event as well as have it circulated in the public arena. The content of the report, exploring the current and ongoing concerns around electricity supply and consumption, was nothing unusual, however this was the first report being created in their newly refreshed corporate style since it’s revamp.
SOLUTION:
I created a hero image showing an expansive ‘electricity topic heat map’ to convey the concept of all issues being interlinked and effecting each other - much like an energy system in itself. This created a vibrant and current identity which remaining true to the new ‘Energy UK’ corporate guidelines.
