Egghead Research Logo
Egghead Research, a fictional nonprofit organization that specialize in forwarding grants for mental health research. Egghead Research uses grassroots methods for collecting donations to fund grants. The fictional nonprofit requested a new brand identity, motion graphics and a website to compete with other nonprofit organizations.
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Egghead Research Previous Logo and Name.
Above is Egghead Research's previous logo, the organization used a different name called, "Egghead Health". The chimerical client and myself decide to change nonprofit's name so it may have a better ring to it. We've decided on "Egghead Research" since the nonprofit organization focuses on delivery grants to research facilities. To begin the development process for the logo, a mind-map was implemented to begin brainstorming. From there, doodles and sketches for logo ideas and then digitally rendering it with chosen color palette and typography.
Mind-map.
From left to right: Sketches.
From left to right: Digitizing and finalizing logo via Adobe Illustrator.
Egghead Research New Logo with Typography and Color Palette.
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Three personas are created for Egghead Research to focus their target audience. The nonprofit requested motion-graphic advertisements for recruiting new donors and spread awareness of their organization.
Egghead Research's target audience personas.
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Three motion-graphics was created for Egghead Research's advertisement campaign. Below are three storyboards, each with a different subject: eating disorder, dementia and discovering medicine. 'Eating disorder' and 'Dementia' focus on the illness and 'Discovering Medicine' focus the importance to fund research.
Motion-graphic storyboards, left to right: Discovering Medicine, Dementia and Eating Disorder.
Left to right: Photoshopping images and importing assets into Adobe Illustrator.
Motion-graphic video output: Dementia, Discovering Medicine and Eating Disorder.
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Website and Social Media Presence
In order to have advertise your brand and have presence, online assets is needed such as a website and social media accounts. The website will be used as a home-base for users to visit and the social media accounts (Facebook, YouTube and Twitter) will be used as digital megaphones to announce news and events. The website is coded in HTML5/CSS3 to be responsive on any electronic device that uses a web browser. The website also features a 'donation form' and 'contact form', but it's meant for display only.
To visit the website, go to: www.bmunoz.design/thesis/
Below is the a photo from my sketchbook: wireframes for the website. The goal is to create a lightweight single page website for simplicity and to be user-friendly.
Egghead Research Wireframe.
Hard-coding website and checking website's functionality via Chrome Web Browser.
Screenshots of Egghead Research Website (http://bmunoz.design/thesis)
Left to right: A photo of website on display via early 2008 Macbook Unibody, 21" external monitor and Iphone5s smartphone.
Having social media accounts is just as important as having a website. Social media is being used more and more by corporations, companies and nonprofit organizations as a platform to announce news, events, new products and commentary. The nonprofit's social media comps are displayed below.
Social media comps, left to right: Facebook, Twitter and Youtube page.
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Style-guide (Graphic Standards Manual)
To finalize everything, a style guide (graphics standards manual) was created to maintain brand consistency that feature rules and guidelines for the next designer to take control when it comes time to hand it over.
