Our brief was to remind people that SEEK could have the perfect job for them, using space on coffee cups which were being distributed via 100’s of cafes throughout the Melbourne CBD. We wanted to produce creative that worked with the space to create something eye-catching and engaging. Referencing the idea of children’s ‘funny nose’ party cups, we shot several different nose and mouth profiles, so that when a persondrank from the cup, they were literally given a new profile. Each of the four profiles represented different jobs: an eye specialist, emergency dispatcher, receptionist and singer.

 

All ran with the line: The perfect job could be right under your nose. SEEK.com.au