The Monster High Fashion Bags Display was a special retail equipment developed with the main objectives of launching the MH fashion bags line, bring a special space to the brand at retail, and to give in-store presence not only at BTS season but during all year.
The display had a modular system easy to reconfigure – the shelf and hooks could be placed in different heights, great not only to show the fashion bags line, but also to present the full line including backpacks and luggage.
Products could be placed in both front and back of the display, while one side has the characters images as the other has a paper mirror with a cracked texture to the “perfectly imperfect” identity of the brand.
Early this decade Monster High arrived breaking all paradigms in girls market, becoming a best selling fashion doll and a huge hot property for Mattel in the Consumer Products business. Sestini is the biggest backpacks manufacturer and the exclusive MH licensee at the time, as Le Postiche is the strongest retailer in the segment in Brazil.
( job includes: creative direction and graphic design )
