A Reusable Gift Pack for BOWMORE whisky
Creative Challenge
Invent a premium reusable gift pack for some of the best cognac and whiskey brands
The challenge is to create a strong attractive concept for a gift pack that can be truly reusable and will prolong the brand experience. The key is to create a container, box or outer pack that has some intrinsic value on its own. It should attract the consumer by having a clever design or by being made from beautiful materials.
Each brand has its own identity that you can leverage in your gift pack experience. Your idea must be premium; cognac and whiskey are quite expensive gifts, so your gift box idea must be consistent with the product.
- Do not forget that a bottle would cost 80 euros maximum, so the gift pack should not be too expensive to produce.
The concept: Reveal the finest quality.
It is a packaging with multipurpose, practical use and consistent with the product.
It reminds of an oak cask, tells a story that some of the world’s most coveted whiskies have been meticulously matured in.
It is made of high quality materials: white oak wood and leather
