Offset conducts IG Story workshop along with Facebook's Creative shop. 

I led the team in conceptualising and producing this suite of videos. Utilising the rotating cube transition within the frameworks of IG Story's. We used the DoDo bird as a means of transitional element by pushing the cube around. We also used the DoDo bird at the end to draw viewer's attention to the CTA. Encouraging engagement and conversion.

This was for MBS, Art Science Museum's latest exhibition. Treasures come alive.

Instagram is the fast growing platform for now, and with IG Story as an ephemeral content. It is one of the best ways in engaging our viewers, who are also avid users of the same platform. 

By speaking the same tonality as our viewers. We leverage on the various creative frameworks within the IG Story's functions to craft out our stories and concept. Making them thumb stopping and effective in conveying their messages.

This execution is for the IG Story.

This execution is for the IG News Feed Video.

With this, brands will get to build their content on their Instagram account. When viewers click on the brand's clickable profile picture. They will still be able to see the entire library of effective ads and content of the products there.