Addicted to Social Media

Phase 2 of Data Campaign

Situation

Social media usage is at an all-time high and continues to rise. In a highly segmented market social media is the common denominator across all segments. While data can become costly to consumers they continually demand price conscious data solutions.

Campaign

Create major disruption with iconic social media-centric imagery and tone of voice. Tap into the social mind set of the generation, capture the mood of individual social media apps and by that we can claim social media products and communications territory from competitors with a highly segmented product and communication approach.

Media